package design « Four Fifths Design

May 18, 2012

Nordik Impakt Festival Materials

Designer: Murmure

Electronic (and EDM) music fans might be familiar with the Nordik Impakt festival, and if they are, then they’re most likely familiar with latest promotional and packaging materials related to the event. Murmure agency had the pleasure of developing the most recent conceptual products for the invitations. They’re obviously based around electronic music and, more interestingly, phosphorescence.

Murmure created posters and invitation cards which extend beyond the typical graphic approach, and reveal an electronic spirit when the lights go out. The innovative design makes for electro-phosphorescent glasses that are light weight and applicable to just about any environment as they’re made out of paper. The aesthetic itself is very futuristic and “technologic” – a familiar vibe for us EDM fans. Murmure has done a pleasant job of accentuating a taste of culture surrounding this genre of music, in a simple, precise manner.

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January 20, 2012

Introducing Sabadì

Designer: Happycentro

Happycentro is a studio begun in Verona, Italy in 1998. Their work always has something to say, relying heavily on experimentation and research. Their ability to strike beauty in odd materials and forms make Happycentro an entity to draw inspiration from time and again.

Sabadì is a brand that focuses on a typical sicilian method of making chocolate. The materials used come from Slow Food presidia with respect for small indigenous communities, the environment, and biodiversity.

The results are filled with personality and character. Included are six characters, six packages, and a crowner. What’s most attractive is the attention to detail relating to the relationship between the bars and their package. One often addresses the aesthetic of the package, making it achieve a goal of its own, and then addresses the goods within as a project in itself, making sure they too look quite nice. But the visual meshing of product and product packaging is where this piece is golden. The characters breathe, and their packaging comes alive. A fantastic job indeed.

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July 15, 2011

Jérôme Berthemet

Designer: Jérôme Berthemet

Paris based graphic artist and art director Jérôme Berthemet has been working as a freelancer since 2006, producing works spanning just about everything related to print design, and even some web work. Jérôme’s type treatments are quite nice, particularly on the various album covers that have graced Jérôme’s imagination in recent years.

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June 14, 2011

“40″ Greeting Card

Designer: Province

Some of you might be familiar with Province. Owned by Denis Bashev, this five person creative studio has consistently pushed concepts to the limit, almost always resulting in beautifully crafted solutions. One of their recent projects is “40,” a greeting card that was designed for a 40th birthday. The idea is simple: compare the years spent to annual tree rings. This certainly a gorgeous outcome.

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March 14, 2011

Underbau’s Plan A+D

Designer: Underbau

Spanish design agency Underbau has created a really cool looking, comprehensive planner promoting 100 steps to a more active, healthy lifestyle. Filled with information, statistics and data, and descriptive processes, this guide is not only extremely informative, but quite useful in supporting the benefits of an active lifestyle. On top of its obvious message, its design is quite beautiful. Sticking to a limited color palette, as well as traditional type choices, is a simple way to create effective and evocative information. The best part, however, is a diecut that you’ll see forms the ‘addition’ reference in the products name.