Four Fifths Design

Inspiration for the Creative Mind

Tag: package design

Introducing Sabadì

Designer: Happycentro

Happycentro is a studio begun in Verona, Italy in 1998. Their work always has something to say, relying heavily on experimentation and research. Their ability to strike beauty in odd materials and forms make Happycentro an entity to draw inspiration from time and again.

Sabadì is a brand that focuses on a typical sicilian method of making chocolate. The materials used come from Slow Food presidia with respect for small indigenous communities, the environment, and biodiversity.

The results are filled with personality and character. Included are six characters, six packages, and a crowner. What’s most attractive is the attention to detail relating to the relationship between the bars and their package. One often addresses the aesthetic of the package, making it achieve a goal of its own, and then addresses the goods within as a project in itself, making sure they too look quite nice. But the visual meshing of product and product packaging is where this piece is golden. The characters breathe, and their packaging comes alive. A fantastic job indeed.

Jérôme Berthemet

Designer: Jérôme Berthemet

Paris based graphic artist and art director Jérôme Berthemet has been working as a freelancer since 2006, producing works spanning just about everything related to print design, and even some web work. Jérôme’s type treatments are quite nice, particularly on the various album covers that have graced Jérôme’s imagination in recent years.

“40″ Greeting Card

Designer: Province

Some of you might be familiar with Province. Owned by Denis Bashev, this five person creative studio has consistently pushed concepts to the limit, almost always resulting in beautifully crafted solutions. One of their recent projects is “40,” a greeting card that was designed for a 40th birthday. The idea is simple: compare the years spent to annual tree rings. This certainly a gorgeous outcome.

Underbau’s Plan A+D

Designer: Underbau

Spanish design agency Underbau has created a really cool looking, comprehensive planner promoting 100 steps to a more active, healthy lifestyle. Filled with information, statistics and data, and descriptive processes, this guide is not only extremely informative, but quite useful in supporting the benefits of an active lifestyle. On top of its obvious message, its design is quite beautiful. Sticking to a limited color palette, as well as traditional type choices, is a simple way to create effective and evocative information. The best part, however, is a diecut that you’ll see forms the ‘addition’ reference in the products name.

Minx Creative’s Promotional Package

Designer: Minx Creative

It’s always hard designing for yourself…I especially know that as I’ve been in the redesign process for what seems like forever. But Minx Creative is a prime example of successful promotion of design skills through design itself. Minx obviously has put time and an amazing amount of work into ensuring their skills are well represented. They’ve done this by creating a promotional book that passed through the hands of everyone at the studio. Its intention is to grab the attention of prospective clients Minx has come to like and pursue. Needless to say, the design of the book itself is simply awesome!

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