illustration « Four Fifths Design

Happycentro is a studio begun in Verona, Italy in 1998. Their work always has something to say, relying heavily on experimentation and research. Their ability to strike beauty in odd materials and forms make Happycentro an entity to draw inspiration from time and again.

Sabadì is a brand that focuses on a typical sicilian method of making chocolate. The materials used come from Slow Food presidia with respect for small indigenous communities, the environment, and biodiversity.

The results are filled with personality and character. Included are six characters, six packages, and a crowner. What’s most attractive is the attention to detail relating to the relationship between the bars and their package. One often addresses the aesthetic of the package, making it achieve a goal of its own, and then addresses the goods within as a project in itself, making sure they too look quite nice. But the visual meshing of product and product packaging is where this piece is golden. The characters breathe, and their packaging comes alive. A fantastic job indeed.

December 23, 2011

Bird Is The Word

It would be foolish to argue that Twitter is not, and will not continue to be, one of the fastest and most efficient ways to communicate quickly with one another. Sure it only allows for 140 characters to be expressed, but I find that this regulation is the beauty of the service. Unlike some, I tend to stop and honestly think about what I tweet because of the mere fact I want to be able to express my thoughts in 140 characters, without any further explanation or confusion. It’s a challenge. It’s almost an art form. And for some, it’s their downfall.

I’m currently working on a project that is to be launched in 2012 and it’s quite meaningful to my career. It’s indeed a website, but there’s so much to it…so much representation that needs to be effectively portrayed. It’s not going to be an easy task, but it should be one of the more fun projects of the year. So where do I start? I’ve come up with concepts, I’ve come up with wireframes, I’m just about ready to begin designing.

Is it odd that I start with designing the Twitter page first? I’ve never done this before. However, I did in fact start with the Twitter page for this project. I’ve spent more time on the concept for this page than I have on full websites in the past. It’s important to represent the ability to communicate with others in the most appealing way. 2012 is sure to be yet another year of social media growth. And though Facebook is already massive, I feel Facebook is for friends you never should have been friends with, and Twitter is for friends you should have been friends with all along. I honestly feel Twitter is potentially more powerful than Facebook.

For an agency, an identity, a service, Twitter could potentially be among the top methods used to draw attraction, work, and money. It only makes sense to then pay extra attention to the detail put into a Twitter page. In 2012, I am going to spend more time on the pages that are quickly becoming over saturated; on the designs and iconography that has become universal; on the methods in which we communicate both digitally and physically. And I’m starting by attempting to make a killer Twitter presence on my first big project of the year.

Here are a few shots of design that have inspired me in the process…the first shot is an element I’ve completed that is to be the foundation for the rest of the Twitter space in my current project. They’re some of the many faces of the Twitter bird.

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November 9, 2011

Mekkanika Typography

Designer: Riccardo Sabatini

Mekkanika is a typeface inspired by old mechanics technical drawings, the steampunk visual world, and modern machinery, mixed and merged all together to form letters completely made by these elements, creating a mechanical look like typeface. Intricate and complex, these pieces are worth exploring for more than just a few moments. Outside of the characters themselves, the surrounding layouts, particularly in the posters, are unique and inspiring with beautiful color choices and elements such as shadows and noise. Combined with the typography, these final pieces are worth admiring in more than one way.

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August 17, 2011

Work In Progress

The Blog

It’s been just about a year since I started talking about redesigning Four Fifths Design. After two design concepts finished and then scratched, I stepped back to reassess the state of this blog. I wondered whether the stress of designing for myself was worth the effort. I definitely continue to draw readers. I definitely continue to find inspiring work to provide insight on. I see no reason not to continue with the idea of redesigning. But I, as a professional, realized I needed to make a face for myself first. I don’t have a portfolio online as of right now – at least one that’s up to date. Nor do I have a hub for people to access in order to contact me or follow me.

The New Blog…Err Site!

With that said I decided to kill two birds with one stone. I began, and have since finished designing a personal website. It’s going to include information on myself, my portfolio, and of course, this blog. I’m integrating Four Fifths Design into the site. It only made sense. But this time around, I haven’t procrastinated. In fact, the design of the site has been done for some time now and is in a development queue. It’s set launch date is January 1, 2012 (approximate).

Ch-Ch-Ch-Changes!

So what’s going to change? Well, the concept remains the same: to provide inspiring work to my readers in order to get their imagination going, as well as introduce them to new names and faces in the design community. There will, however, be additions. Expect to see a lot more written articles. I’ve personally began writing a lot more of my own, marrying my thoughts with my work and keeping track of the processes in written form. I’ve also started writing for Inspired Magazine. Now that I’ve become heavily involved in web design (more so than a year ago), I’d like to share with my readers a more intimate look into my working life in order to hopefully help those following in my path.

Until Then…

For now, I’ll leave you first with a sneak peak at some shots from the new site design, particularly the blog portion of the site. I’ll also add some shots of my current works in progress…Want to see more? Head on over to Dribbble to see what I’ve been involved in recently. Or you can simply click on any of the images.

August 15, 2011

PIXELGALAXY

Designer: Sergio Ingravalle

PIXELGALAXY is a book designed by Sergio Ingravalle that rediscovers the wonder of a childhood gadget that was more than just a toy. Its dedication: the Nintendo Gameboy. The content includes secrets of success, an overview of some of the Gameboy’s top games, and a particularly interesting look into the graphics. For my personal self, this is certainly a book of nostalgia. For others, this might be a much desired trip back to childhood. But for designers, including myself, this is pure inspiration.