This project isn’t necessarily new, but it’s certainly cool to check out if you haven’t yet. Ryan Atkinson’s Love 22 product is a concept for a fashion brand. From brand to advertisement, these pieces encompass the idea of a fresh, clean look. Certainly a brand I’d look into. I happened to stumble upon this project when looking for inspiration dealing with modern geometric design elements. I suppose you might be able to see why this was a result.

It takes a lot for me to be really intrigued by a piece of jewelry that doesn’t incorporate an exotic or rare material, however ‘Numbers’ is a series based upon the manipulation of simple geometric shapes…and I love geometry. Geometric shapes are stretched, skewed and distorted, resulting in elegant forms. The shapes are not only evocative, but are even more appealing when utilized as accents to skin tone and apparel. They’re available in finishes ranging from Gold Vermeil to Stainless Steel. Though I won’t be purchasing any pieces anytime soon, I suggest those who are interested go here.

These are beautiful limited edition boxes, fine papers and special prints for the development of Groovewear identity. The original logo is designed by Emil Kozak. I’m really digging the box’s front and inside golden ink applications. I’m generally not a fan of special foils, but the odd shape formed by the logo’s components split the golden shine up, making a more intricate and engaging visual. Both the box material and inside papers look slick as well.

These are some really beautiful notebook PC bags showcased by Denmark designer Soren Lynggaard Hougesen. Art directing under the name Aprill, Hougesen has captured a balance between simplicity and sophistication with displaying these fashionable pieces. They can certainly be worked into any outfit or attire. But most importantly, they do exactly what they need to do without getting in the way.

I was recently given a press release by a group going by the name of Lunch League. In their own words, “Lunch League cooks up plate-rousing apparel for foodies, indie chefs, possessed pizzaiolos, coffee geeks, globe-trotting locavores and artisanal sausage aficionados.” In short, it seems Lunch League is out to create cool t-shirt designs with food being the common theme. Their style isn’t necessarily innovative, but their message certainly is unique. Check out their store now!

It seems I’m not alone when I say Gap’s new logo is ridiculous. I’m sitting here, a day after its release, still wondering whether I’m completely missing the point. So what I did was devise the logical reasoning behind why this logo came to be:

Six months ago, Gap held an essay contest for designers across the world. Submissions were to include opinionated predictions for the future of fashion and exactly how simplicity and clarity will play its role in the next 10 years of apparel design. Gap then utilized a panel of marketing experts with no knowledge in visual semiotics and/or design and had them select the ten best submissions. These ten individuals flew to San Francisco a month ago where two were actually offered intern positions at Gap. One of the individuals, John Goodesign, professed to their department that they actually had gone to school for design and was hopeful that maybe one day he could work as a designer for Gap. When the department told him that he was crazy for thinking he had a chance at making an impact on such a large brand, John became very irritated.

After several disagreements between John and the department, Gaps PR department decided to let John move into the design department in hopes that he could expand on his knowledge of design. For two weeks, John learned how to utilize the font Helvetica, as Gap only uses Helvetica in all their marketing and promotional materials. He learned that Helvetica was the most widely used font in the corporate world and fell in love with its clarity and continuous success in display solutions. John then decided to recommend that Gap change their logo to incorporate Helvetica. Caught off guard, the Senior Art Director in marketing at Gap decided that maybe this was in fact a fantastic and cohesive idea for the brand. Because John had the idea, trust was given that John could potentially redesign Gap’s logo the way he envisioned it. So John did just that.

Little did John know, the creative team knew all along that this redesign would actually end badly. But because so many people seem to be ignorant of good, unique design solutions, they let John fulfill his dream in hopes that it would backlash. And backlash it did. In fact, John made the mistake of not only using Helvetica but also attempting to incorporate a blue square in another way other than its previous use. This turned out disastrous as the old logo was already an almost timeless design that utilized three simple characters and a square.

Today everyone is pointing and laughing at John for creating such a preposterous logo, while Gap sits back and wonders why they even let John try to recreate something that was so simple, so clear and already 100% effective. Meanwhile the creative team grins and rubs their hands together as they begin to plan a rebellion against the insane constraints Gap has set for them the past 2 years. At their disposal is this new logo, a complete and utter failure but brilliant piece of evidence for them to utilize in their quest to create a brand that is more than just a font itself.

May John’s career rest in peace and may Gap retain the toughness it will need to fend off all the negative feedback it will surely receive.

Society27′s idea is to be in constant metamorphosis and create one coherent group of like-minded people through things create. Here is the Sneaker/Shoe. It is meant to be a clean, high quality material product that would develop in a 27 pair sequence. Love the idea, love the illustration more, love the shoe most!

Awesome identity along with some beautifully crafted collateral by Ken Lo for Treasure Will. I thoroughly enjoy the slanted treatments and geometric compositions.

To celebrate the the 2-year mark of Ugmonk, the identity’s Jeff Sheldon designed a special Limited Edition Ugmonk Collector’s Set. Each set includes several pieces. Lets go through them! There’s only 200 made so buy one while you can here!

The 2nd anniversary t-shirt is the central piece, featuring a two-color discharge print on a charcoal gray shirt with special screen printed 2nd anniversary logo tags in the neck.

Then comes the premium packaging that was not only special, but could also be reused and repurposed. The result was a wooden box (made of solid pine and birch ply) with a wood-burned anniversary logo on the lid. The boxes are absolutely beautiful and just aching to be used in numerous other ways.

Each set also comes with an Ugmonk laser-engraved wooden coin, each individually numbered. The tactile nature of engraved wood is certainly a cool way to number each set. Each token is has a slightly different wood grain making them each one of a kind. Again, beautifully done.

Finally, each set includes a signed Ugmonk collectors card with the 2nd Anniversary design on one side and the 2nd anniversary logo on the other. Sheldon has personally signed each card as a thank you.

Reform approached Dimitri Kalagas to give their marketing collateral a much needed refresh. The resulting images aim to be both futuristic and surreal. All coloring was done in-camera. The final executions include a catalog, a website overhaul and numerous poster. Photography done by Chris Tovo; styling by Nicole Collins; hair and make up by Natalie Burley; character illustration by Short.