Four Fifths Design

Inspiration for the Creative Mind

Tag: branding

Introducing Sabadì

Designer: Happycentro

Happycentro is a studio begun in Verona, Italy in 1998. Their work always has something to say, relying heavily on experimentation and research. Their ability to strike beauty in odd materials and forms make Happycentro an entity to draw inspiration from time and again.

Sabadì is a brand that focuses on a typical sicilian method of making chocolate. The materials used come from Slow Food presidia with respect for small indigenous communities, the environment, and biodiversity.

The results are filled with personality and character. Included are six characters, six packages, and a crowner. What’s most attractive is the attention to detail relating to the relationship between the bars and their package. One often addresses the aesthetic of the package, making it achieve a goal of its own, and then addresses the goods within as a project in itself, making sure they too look quite nice. But the visual meshing of product and product packaging is where this piece is golden. The characters breathe, and their packaging comes alive. A fantastic job indeed.

PM24

Designer: CIP Creative

The new French restaurant called PM24 has received an identity from CIP Creative that surpasses many in its industry in my opinion. The branding system here is not just for show – it’s engaging. Its design was meant to create a contemporary yet sophisticated bistro style that married all the print and signage throughout in one cohesive body. Take a look at this uncommon approach to restaurant style.

 

Young & United

Designer: Sean Metcalf

Young & United is an awareness created by the future generation of America according to Sean Metcalf. Times may prove difficult, yet through hardships there is an opportunity to grow stronger together.  The future of America depends on us: The Young & United. Whether or not you feel you might fit into this energy, I think we can all at least respect the well balanced designs that are associated. Simple, to the point, and well composed.

Loft Investments Identity

Designer: Lundgren Lindqvist

Loft needed an identity that would separate them from the bulk of their industry with a little bit of an added quirkiness and experimentation. The identity was designed in a manner that corresponds with the nature of Loft’s approach when developing new products: bold graphics, bright color, heavy typography, and great use of infographics.

Ryan Atkinson’s Love 22

Designer: Ryan Atkinson

This project isn’t necessarily new, but it’s certainly cool to check out if you haven’t yet. Ryan Atkinson’s Love 22 product is a concept for a fashion brand. From brand to advertisement, these pieces encompass the idea of a fresh, clean look. Certainly a brand I’d look into. I happened to stumble upon this project when looking for inspiration dealing with modern geometric design elements. I suppose you might be able to see why this was a result.

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