Four Fifths Design

Inspiration for the Creative Mind

A Macro Look at Nanoscopic Material Structures

Designer: Zeitguised

I’m unfamiliar with the name(s) behind Zeitguised, but I can tell you it wouldn’t matter because I’ve fallen hard in love with their work. Zeitguised boasts the intricate biography, “The strange, obscure twin of contemporary zeitgeist imagineering.”

From what I gather, they’re a motion and 3D creative studio that dabbles heavily in obscure, abstract, and visually stimulating work that proves effective both in motion and in print.

This piece in particular is a more recent example of the experimental nature of Zeitguised. “Sample Sample” is the portrayal of nanoscopic materials inspired by images of fabric materials. In essence, this is creating the simulation of photographed space which seduces the viewer to imagine an existing material reality.

The piece is created with two different levels of translation of textile pattern. The first is color – where a scan of the textile is taken to directly color individual parts of the structure. The second is fabric weavings – 3D dimensional stacks of interlocked platonic bodies. The key then is to offset these layers in relation with each other which results in the visual effect we see here.

It’s no wonder the work was shown at Kiss The Design Gallery in Lausanne, Switzerland. It’s smartly constructed, and visually gorgeous.

By all means, explore their portfolio…it’s pretty intriguing stuff.

(If I happen to misread or misunderstand the making of this piece, I apologize in advance!)

René Lee’s Bean Device

Designer: René Lee

There are plenty of impressive industrial designers and product visionaries out there. René Lee happens to be one who’s portfolio is filled with tech specific wonder. One of the most intriguing pieces, however, is the Bean. It’s actually a simple device: a mouse. It’s attention to ergonomics and universal behavior are what sets it apart.

Bean is essentially a mouse device containing only one touch sensitive bottom that clicks both edges. Its shape is symmetrical, making for easy use no matter what your primary hand is. The hot areas for clicking, scrolling, etc are all familiar and structured off the common layout. At the very least, it looks pretty beautiful…

Eric Cahan’s Sky Series

Designer: Eric Cahan

Eric Cahan might be considered a good designer, but he’s definitely considered a phenomenal photographer. He’s a devotee of contemporary art, and is always inspired by color and nature. This is evident yet again in the ongoing Sky Series. These pieces are captured scenes of sunrises or sunsets.

Cahan uses as many as four separate cameras in capturing the amazement housed in these colorful compositions of nature. Employing dozens of graduated filters, his objective is to create a window into a time and a place, and to play with the abstract through color gradients, shifting, and manipulation. Cahan produces chromium prints of each piece numerous times until he has reached a seamless result free of any sort of blemish. Cahan’s drive to mesh the elemental beauty of color with the hidden complexity of nature is admirable. And the results: astounding.


Introducing Sabadì

Designer: Happycentro

Happycentro is a studio begun in Verona, Italy in 1998. Their work always has something to say, relying heavily on experimentation and research. Their ability to strike beauty in odd materials and forms make Happycentro an entity to draw inspiration from time and again.

Sabadì is a brand that focuses on a typical sicilian method of making chocolate. The materials used come from Slow Food presidia with respect for small indigenous communities, the environment, and biodiversity.

The results are filled with personality and character. Included are six characters, six packages, and a crowner. What’s most attractive is the attention to detail relating to the relationship between the bars and their package. One often addresses the aesthetic of the package, making it achieve a goal of its own, and then addresses the goods within as a project in itself, making sure they too look quite nice. But the visual meshing of product and product packaging is where this piece is golden. The characters breathe, and their packaging comes alive. A fantastic job indeed.

Bird Is The Word

It would be foolish to argue that Twitter is not, and will not continue to be, one of the fastest and most efficient ways to communicate quickly with one another. Sure it only allows for 140 characters to be expressed, but I find that this regulation is the beauty of the service. Unlike some, I tend to stop and honestly think about what I tweet because of the mere fact I want to be able to express my thoughts in 140 characters, without any further explanation or confusion. It’s a challenge. It’s almost an art form. And for some, it’s their downfall.

I’m currently working on a project that is to be launched in 2012 and it’s quite meaningful to my career. It’s indeed a website, but there’s so much to it…so much representation that needs to be effectively portrayed. It’s not going to be an easy task, but it should be one of the more fun projects of the year. So where do I start? I’ve come up with concepts, I’ve come up with wireframes, I’m just about ready to begin designing.

Is it odd that I start with designing the Twitter page first? I’ve never done this before. However, I did in fact start with the Twitter page for this project. I’ve spent more time on the concept for this page than I have on full websites in the past. It’s important to represent the ability to communicate with others in the most appealing way. 2012 is sure to be yet another year of social media growth. And though Facebook is already massive, I feel Facebook is for friends you never should have been friends with, and Twitter is for friends you should have been friends with all along. I honestly feel Twitter is potentially more powerful than Facebook.

For an agency, an identity, a service, Twitter could potentially be among the top methods used to draw attraction, work, and money. It only makes sense to then pay extra attention to the detail put into a Twitter page. In 2012, I am going to spend more time on the pages that are quickly becoming over saturated; on the designs and iconography that has become universal; on the methods in which we communicate both digitally and physically. And I’m starting by attempting to make a killer Twitter presence on my first big project of the year.

Here are a few shots of design that have inspired me in the process…the first shot is an element I’ve completed that is to be the foundation for the rest of the Twitter space in my current project. They’re some of the many faces of the Twitter bird.


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