Mother NY Creates Concept Store With Wired Magazine

by Patrick Branigan

I don’t take on too many requests now days having to do with specific projects or artist works. I’ve begun transforming Four Fifths into more of a portal into my personal thoughts as they relate to design and parallel areas. However when Krisana Jaritsat, Communications Manager at Mother NY, reached out to me to give me a look into a new project I felt a sense of nostalgia, as it is these kind of projects I longed to explore and post for readers in years past. I’ve also featured Mother NY before and enjoy the work they do. I felt it fitting to briefly return to an inspiration piece.

Recently the team at Mother NY¬†worked on a tech driven collaboration with Wired magazine. The project was to become Wired magazine’s annual Wired concept store, which is a showcase of the year’s best technologies and products. Propelled by architectural and design elements, the team took inspiration from the work of photographer Todd McClellan (old-war technology products and what not) and the magazine’s “What’s Inside” features (where products are chemically dissected) to achieve an experience that reaches beyond the display case.

From an architected space to custom built furniture, the team created a cohesive experience of sight and store by generating wall-sized interactive elements, engaging visuals and uncommon physical materials. In the end, Mother NY helped bring to life what most viewers only read on pages in an elegant and enticing fashion.

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