Nordik Impakt Festival Materials
by Patrick Branigan
Electronic (and EDM) music fans might be familiar with the Nordik Impakt festival, and if they are, then they’re most likely familiar with latest promotional and packaging materials related to the event. Murmure agency had the pleasure of developing the most recent conceptual products for the invitations. They’re obviously based around electronic music and, more interestingly, phosphorescence.
Murmure created posters and invitation cards which extend beyond the typical graphic approach, and reveal an electronic spirit when the lights go out. The innovative design makes for electro-phosphorescent glasses that are light weight and applicable to just about any environment as they’re made out of paper. The aesthetic itself is very futuristic and “technologic” – a familiar vibe for us EDM fans. Murmure has done a pleasant job of accentuating a taste of culture surrounding this genre of music, in a simple, precise manner.