The Branding Comedy Wins

by Patrick Branigan

Designer: Daniela Meloni

Designed by Daniela Meloni, The Branding Comedy is a contemporary remake of the original Divine Comedy. The consumer plays god. The brands are the protagonists. Like the original Comedy, this piece is divided into three sections. In each circle are the brands, depending on their sins and virtues, their positive and negative values, or simply their position in the market. Quite an interesting, and fun, concept.