Four Fifths Design

Designer: Various

A collection of package designs all with one thing in common: fantastic type work. Designers of all specialties often fail to realize just how important typography really is in creating an exceptional design. Packaging is particularly important because we too often buy packages solely based on how good the package looks (this is generally subconscious decision making). Here we have 25 dead sexy packages that we want to buy, but at least half of each package’s success is due to the typography treatment it received.