Mixed Emotions Packaging

by Patrick Branigan

Designer: José Luis García Eguiguren

Spanish student José Luis García Eguiguren has created a packaging to sell emotions through a product. Each is a mix between a concoction and vodka. Each concoction is an emotion such as love, happiness or fear. Each changes your attitude according to your preference. The spiral structure forms two straws that invite the consumer to visualize how the liquids combine as they drink.

Two tiny mecanisms outline the straws to bottom of the container, allowing air to enter and hence permitting the customer to absorb the liquid. The cap provides an air-tight seal, thus enclosing all openings. While the front panel invites the consumer to drink, the back panel depicts phrases to illustrate the type of experience the customer will encounter. It’s quite a beautiful design!