Four Fifths Design

Author: Branko Lukic
It’s a book. It’s a DVD. It’s a fresh new perspective on the word ‘design’ itself. Branko Lukic, founder and partner of the nonobject.com, is bringing to you new and innovative design ideas in just about every design industry relating to every aspect of life.

Former industrial designer at IDEO with clients such as Sony and Nike, Lukic is stimulating thought in this latest project. What is object? Nonobject is an attempt to disengage imagination from secular constraints such as technology, economy and utility. It bears no resemblance of any book I’ve personally ever seen and will most certainly redefine the idea of conformity, trend and progression in the design world. It’s really something not worth explaining, rather it is worth witnessing.